Beni Ourain rug – BOR0003

Beni Ourain Rugs

The Beni Ourain rug is considered one of the most iconic and coveted Moroccan rugs in the world. Handwoven by the Beni Ourain tribes, a group of Berber (Amazigh) tribes located in the Middle Atlas Mountains of Morocco, these rugs are celebrated for their minimalist aesthetic and natural wool texture.

Beni Ourain rugs are made entirely by hand, using 100% natural wool, often undyed and obtained from local sheep. The softness, durability, and warmth of wool are what make it so popular.

The weavers are almost always Berber women, and the knowledge of this craft is passed down orally and through practice from mother to daughter.

While their design might appear simple or even modernist, Beni Ourain rugs are deeply symbolic. Their designs, which are both minimalist and luxurious, have stood the test of time and continue to bridge tradition and modernity in homes worldwide.

The Beni Ourain rug is now a global favorite, particularly among designers, collectors, and interior decorators in Europe, North America, and Japan. They have become a symbol of luxury and simplicity due to their timeless appearance, natural material, and authentic hand-crafted quality.